About me
I believe a financial strategy starts with understanding the bigger picture.
With a background in mathematics and financial analysis, I enjoy turning complex financial concepts into clear, practical conversations. My goal is to help you better understand your options, ask the right questions, and make informed financial decisions with confidence.
As your career, family, and financial priorities evolve, your strategy should evolve with them. I hope to be a long-term resource you can turn to as you navigate each stage of your financial journey.
Zhibo "Baibai" Cheng,
Investment Professional, NYLIFE Securities LLC
What you can expect
My approach to financial guidance focusing on your goals, priorities, and next steps. I’ll work with you to build an integrated strategy that safeguards what matters most to you, while also identifying opportunities for growth. Here’s what that process looks like:
STEP 1
Discuss your goals
We’ll start with a conversation focused on what matters most to you and the future you want to build.
STEP 2
Review risks and opportunities
We identify potential risks and uncover opportunities so your plan stays on track.
STEP 3
Create your personalized strategy
Together, we build a personalized strategy designed to protect what matters most and support long-term growth.
STEP 4
Get ongoing support
As life changes, we’ll revisit your plan, adjust as needed, and keep you moving forward.
My areas of focus
I offer a range of financial solutions designed to help support your goals at every stage of life — from protecting what matters today to planning for the future. Below, you’ll find an overview of the products and strategies I can help you explore.
Protection Strategies
Helping you protect the people, income, and financial commitments that matter most while building a stronger foundation for the future.
Wealth Accumulation
Exploring strategies designed to help you build and position assets for long-term growth while balancing your needs for flexibility and protection.
Retirement Planning
Helping you prepare for retirement by exploring strategies designed to support long-term accumulation and create sustainable income for the future.
Group Strategies
Helping business owners explore employee benefit strategies designed to support their teams, strengthen retention, and plan for long-term growth.